Decision pathway
Cash Flow Pressure
Signal: customers paying late, cash reserves shrinking, supplier payments getting tighter
What it means: The business is likely experiencing a cash conversion problem rather than a simple revenue dip.
Financial risks: Runway erosion, supplier pressure, and emergency funding dependence.
Operational impact: Operations become more reactive as payment timing and commitments fall out of sync.
Recommended actions
Action checklist
- Update runway weekly
- Protect payments by priority
- Tighten collection follow-up